![]() ![]() While we continue to strengthen our regional bouquet with strategic channel launches in multiple languages, we are also committed to expanding vertically to offer a more segmented and wholesome entertainment to our loyal viewers.”Īfter Rishtey Cineplex, Colors Kannada Cinema, a 24-hour movie channel highlights the network’s expansion within the movies broadcast category while reinforcing the network’s objective of strengthening its regional presence. Movies contribute about 11% of the total television viewership in Karnataka and Colors Kannada Cinema is launching at the opportune time with the regional cinema industry witnessing an exponential growth in consumption, across screens. ![]() Finally, as we look to leverage synergies across our brands, Colors Kannada Cinema complements our portfolio play across our forays into filmed entertainment production and filmed entertainment broadcast.”Īdding to that, Ravish Kumar, Head - Regional Entertainment, Viacom18, said, “At Viacom18, our strategy has always been to make significant inroads to achieve market leadership, especially with our regional portfolio. This move would help us to increase our market share, both in terms of viewership and revenue, in the country’s 3rd biggest regional market. This demonstrates our strategic commitment to deepen and widen our presence as we drive Regional growth aggressively. Speaking on the occasion, Sudhanshu Vats, Group CEO, Viacom18, said, “Colors Kannada Cinema is an important addition to our offering and a first in genre expansion in the Regional space. ![]()
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